Food:
In the present day, consitent themes in the food industry are food content relating to health, advice on how to make various types of food and competition.
Surgery:
Consistent themes in surgery in the present day are looking into the lives of the people that perform the surgery and how it affects them, and the persuit of physical perfection.
These are quick observations that can be refferred to later when creating my IP.
For those of you who have not yet done your Horizon scanning or your forecast:
ReplyDeleteHorizon scanning: For this you need to look at the next 6 to 12 months for BOTH of your topics(if you can identify media further ahead than this, all the better). Also you need to do a scan of anything else emerging that might effect your topic in the future. For example: The 2012 Olympics is an event on the Horizon that could have an influence on your topic. Another example to consider is the evolution of technology.
Forecast: In this section you are making a forecast for the future of what you think will be culturally relevant in the next 2 - 5 years. You must use the results from your present, past and Horizon research to DISCUSS and forecast future trends.