Food in the past - Back casting.

Keeping to the theme of celebrity chefs, the first chef to ascend to level of celebrity, with TV shows, magazines, and newspaper articles was Julia Childs. She was one of the first chefs to take fine cuisine and adapt it for the simple family home.



Prisco, J. (2010). How Julia Child Rocked Me Like a Hurricane. Available: http://www.parade.com/food/blue-plate/2010/05/14-how-julia-child-rocked-me-like-a-hurricane.html. Last accessed 22nd Nov 2011.

The father of modern cooking and founder of the haute cuisine movement was Antoine Careme, the first chef to develop Haute Cuisine in earnest, and publishing written works on the creation of it. The work of Careme became prominent at the turn of the 19th century. It was from his written works that chefs developed more home - friendly recipes available for a wider audience, and created the more user-friendly cooking of today.



Matinez, M. (). The Orphan who became a culinary king. Available: http://culinarymccook.blogspot.com/2010_12_01_archive.html. Last accessed 22nd nov 2011.

In the world of fast food, the first official chain was not McDonald's, as I originally believed, but the American chain White Castle. White Castle worked to improve the public view of food such as burgers, which were thought of as low quality or spoiled meat. They also started to promote their restaurants as cleaner, better places to eat, even using the colour white to signify cleanliness.

Godfrey, A. (2010). White Castle Hamburgers. Available: http://nostalgia049.wordpress.com/2010/01/18/white-castle-hamburgers/. Last accessed 22nd Nov 2011

The first toy advertised on television was Mr.Potato Head, which was created on the basis that children like to play with their food. This in an interesting discovery for me as the Mr. Potato Head toys are still widely available today on the market, and still made popular by the modern media (Particularly with the heavy characterisation in Pixar's Toy Story movies). The idea that you can take something as simple as a potato and make it into a consistently popular children's toy is fascinating, and possibly something I can use in my final work. The theme of giving inanimate and inane objects a life of their own is potentially a wide and wonderful prospect!

This is the first point in my research that has really jumped out to me to have some real development potential! Referenced below are a few examples of how the Mr.Potatohead toys have been developed to include a wider variety of pop culture characters.







Martin, D. (1999). The Mr. Potato Head® Collector's Page . Available: http://www.mrpotatohead.net/index.htm. Last accessed 22nd Nov 2011.